When customers ask who to call, be on the short list.
Google shows three businesses on the map. ChatGPT names two or three. We get local businesses into those spots, then make sure every new inquiry turns into a booked, profitable job.
No contract to start. You keep the scorecard whether you hire us or not.
Get found. Get booked. Keep more of every job.
Most marketing stops at the phone ringing. We also fix what happens after it rings, because a lead you answer tomorrow is a lead someone else booked today.
On Google and AI
Your Google profile, reviews, website and listings set up so you show in the map pack and get named by ChatGPT, Gemini and Siri.
Without the busywork
Instant replies, online booking with deposits, contracts, reminders and review requests that run on their own.
Profit on every job
We map your real cost per job, from supplies to labor to drive time, and rebuild your pricing so the busy months actually pay.
Two kinds of local business. One playbook.
Parents book whoever answers first and looks trustworthy.
- Show up when parents search "birthday party ideas near me" or ask ChatGPT
- Real party photos and reviews from local parents
- Online booking with deposits, waivers and reminders built in
- Package pricing that covers staff, supplies and travel
Homeowners call the top three and hire whoever quotes first.
- Rank in the map pack for your service area, not just your address
- Google Local Services Ads set up and managed
- Instant quote requests, follow-up texts and review requests
- Job costing so you know which jobs make money
Two scores. One clear picture of what's costing you customers.
We grade ten areas, compare you to the top three businesses showing up in your area, and tell you exactly what to fix first. Get Found we score from the outside. Get Booked takes a 15-minute call and a real test inquiry.
Local top 3 average: 78. Sample score.
Pricing is scored only when you share your numbers. Otherwise it's marked "not scored."
You get both scores, the top-three comparison and a short written plan within 48 hours of your call. It's yours to keep.
Get my free scorecardScore it, fix it, then keep the number climbing.
Score
A 15-minute call and a test inquiry. You get both scores, how you compare to the local top three, and the fixes ranked by impact.
Fix
Your tier's setup gets done in about 30 days: profile, listings, website, and booking systems if your tier includes them. We rescore at 30 days so you can see the change.
Grow
Monthly work to keep climbing: posts, reviews, AI visibility and booking upkeep, with a new score every month.
Pick the tier that fits. Start with the free score.
Three tiers. Each one is a one-time setup, then a monthly plan that keeps you climbing. Your scorecard tells us which tier fits.
Get Found
For businesses that do good work but don't show up.
- Google profile rebuilt: category, services, hours, real photos
- Bing, Apple Maps, Yelp and key directories cleaned up
- Website fixes and FAQ content written for AI answers
- Review request system, then reviews handled monthly
- Weekly Google posts and new AI-focused content
- Get Found score every month
Get Booked
For businesses losing leads between the first call and the paid job.
- Everything in Get Found, plus:
- Booking automation: instant reply, online booking with deposit, reminders, review requests
- Margin Check: true cost per job and a rebuilt price menu
- Upkeep and changes to your booking system
- Get Found and Get Booked scores every month
- Quarterly pricing and profit review
Full Shortlist
For businesses ready to grow fast and run on systems.
- Everything in Get Booked, plus:
- New mobile-first website with booking built in
- Full automation: contracts, waivers, lead pipeline, quote templates
- Google Local Services Ads, Google Ads and Meta managed
- Monthly ads and leads report
- Direct line to the owner
Sign up without a sales call
- Pick a plan, sign and pay online. Review what's included, sign the service agreement and pay by card or bank transfer, all on one secure page.
- Fill out a 10-minute welcome questionnaire. Your business details, and a few clicks to give us manager access to your Google profile.
- Book your kickoff. A 20-minute call to confirm priorities. Week 1 work starts right after.
Monthly plans have a 3-month minimum, then run month to month. Booking software and ad spend are billed to you directly. You own every account and everything we build. You'll see the full service agreement before you pay.
Pick your plan and pay online.
Secure checkout through HoneyBook. Review, sign and pay on one page, by card or bank transfer.
Small problems that quietly send customers elsewhere.
From a recent scorecard for a well-loved Fishers business that was close to invisible online. None of these took long to fix.
Run by an operator, not just a marketer.
Shortlist Local is run by a Fishers operator with 20 years of building and running businesses, from finance to ecommerce to operations.
That's why we score what happens after the phone rings. Getting found is step one. Answering fast, booking cleanly and making money on every job is what grows the business.
You work directly with the owner. A small team handles the day-to-day build work.
Common questions
How is the score calculated?
Each scorecard has five areas worth 20 points each. Get Found is graded from public data: your Google profile, reviews, website, listings, and whether AI tools name you for your service in your town. Get Booked is graded from a short call and a real test inquiry. Every business is graded on the same rubric so the numbers mean something month to month.
What does "found by AI" mean?
More people now ask ChatGPT, Gemini or Siri who to hire instead of scrolling Google. Those tools pull from your Google profile, reviews, listings and website. If that information is thin or wrong, they name someone else. We fix the sources they read.
Can I sign up without a call?
Yes. Pick a plan above and pay online. You'll get a short welcome questionnaire and a link to book a 20-minute kickoff, and work starts the same week. If you'd rather see your scorecard first, that's free too.
Is the scorecard really free?
Yes. You get both scores, the fix list and a short walkthrough. If you want to make the fixes yourself, go for it.
Can you guarantee the #1 spot?
No one honestly can. Google ranks local businesses partly by how close the searcher is, so you won't be first for every person in Indianapolis. Being on the short list near your business and in the towns you focus on is a realistic goal.
Do I need a new website?
Usually not. Shopify, Squarespace, Wix and WordPress sites can almost always be fixed in place. If your site is holding you back, the scorecard will say so. A new site is included in Full Shortlist.
Is there a contract?
The scorecard is free with no commitment. Each tier has a one-time setup and a monthly plan with a 3-month minimum, then it runs month to month.
How fast will I see results?
Profile and review fixes often show up in weeks. Map pack and AI rankings usually take 60 to 90 days to settle. The monthly score lets you see progress instead of guessing.
Do I own what you build?
Yes. Your Google profile, website, booking software and ad accounts are in your name. We work as a manager on them, so nothing is held hostage if you leave.
Why do you care about my pricing?
More bookings only help if each job makes money. Many owners have never added up supplies, labor and drive time per job. The Margin Check, included in Get Booked and Full Shortlist, shows which services carry the business and which quietly lose money.
See where you stand in 48 hours.
Tell us about your business. We'll set up a 15-minute call, run your scorecard, and send it with a short plan. Free, and yours to keep.